Monday, June 15, 2009

I am auditioning for the chance of a lifetime - entrepreneurialism

What do Kelly Ripa and Jaws have in common? Two up and coming reality t.v. shows featuring [female] entrepreneurs. Now before you roll your eyes - hear me out!

Kelly Ripa [Milojo] is teaming up with TLC and the HSN to select and feature approximately 16 women inventors on their journey to success. From concept to prototypes or fully finished products, Kelly and TLC want to know what its going to take to perfect some unique products with the intent to pass the test for an HSN debut. Powerhouse networks supporting female entrepreneurs! It doesn't get much better than that.

ABC's new show The Shark Tank will feature aspiring and accomplished entrepreneurs on their journey to business success - with a price to pay. In return for much needed start up capital from a panel of 'ruthless' self made millionaires [Mark Burnett Productions - Dragon's Den Canada], entrepreneurs will exchange a percentage of their company for a chance to make it big. The opportunity for media exposure is invaluable if you've got what it takes to 'wow' the panel and commence a feeding frenzy for your product/idea/patent. If not, consider yourself shark bait.

I made the trip to NYC this past week to audition for both of these shows and I'm so glad I did. Aside from the initial eye rolling at the prospect of shallow media stunts - I actually had an amazing time networking with some incredible women and entrepreneurs from around the nation! The casting crew from both shows were kind and supportive and the message was clear - they were there to 'help' us succeed. And you know what, I believe them. Although my product [Celly Smellys - scented cell phone wipes] are simple and straight forward in application, sometimes simple is just better. And I left them all with a refreshing burst of clean for their cell phones, laptops, movie cameras and more.

Kelly Ripa's show is estimated to begin shooting sometime after casting subsides in July, there are 3 more cities you can attend an open casting call. However, the casting crew strongly suggest submitting a video if you cannot attend, as they are considering all applicants for this opportunity. http://www.milojo.com/casting/Casting.html

ABC's The Shark Tank was set to air August 9, 2009 but there is talk of a postponed debut. I'll keep you updated. http://abc.go.com/primetime/sharktank/index?pn=index&partner=rm&cid=rm+google+shark_tank+abc_shark_tank

Either way, win or lose, show or no show, my business will continue to ride the waves - steering clear of sharks for sure!

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