Thursday, July 9, 2009

Enter to Win



As I was sitting in my office last week tapping away at my computer, my cell phone rang. I didn't recognize the local number so I let it go to voice mail. When I got around to checking my messages, there was a huge suprise in store. It was Carolyn Pione from Cincy Tech (one of the sponsors of the Cincinnati Innovates inventor competition). She wanted to know if I would be available to represent the Cincinnati Innovates contest on Fox 19 Cincinnati's morning show. All I would have to do is talk about my invention - Celly Smellys scented cleaning wipes for cell phones and electronics, and what motivated me to enter the competition.

"Of course I will!" I exclaimed. When I entered this competition, I had no idea I would have the opportunity to demo my product in my home town of Cincinnati. Thank you to Shiela Gray and Rob Williams from Fox 19 for chosing Celly Smellys to be one of two innovations highlighted on the morning show segment.

My husband and I spent 6 months in Los Angeles last winter and spring. The sprawling city of L.A. is immeasurable just by gazing out of an airplane window. It is so expansive and vast. How could I be successful in generating enough media to get my product off the ground on a shoe string budget? As we flew back home to Cincinnati and circled over the beautiful Ohio River Valley my short term marketing goals became clear. I want everyone in Cincinnati to know about Celly Smellys. Everyone! Grass roots marketing in my home town will lead me to recognition in big cities like L.A. and soon enough, all over the world.

This is the fourth time Celly Smellys have been a news worthy product in Cincinnati. The local publicity has lead to some national recognition on MSNBC and others. I want to thank anyone who has been instrumental in bringing Celly Smellys to a t.v. near you. Now its time to bring Celly Smellys to a shelf near you!

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